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Hello! I am Victor. Successful story creator for hospitality businesses, architect, interior designer, entrepreneur, vlogger and TV moderator.

20
year experience in interior design for HoReCa and residential
600
million euros total investment value in completed projects
527
finalized interior design projects
211
restaurants and hotels launched in 7 countries
22
international awards
80
episodes on YouTube
80
specialists trained
About me

What
I Do.

Soon: hospitality management group. Behind the Truly Memorable Hospitality Experiences.

Turnkey restaurant businesses: the road from a good idea to a restaurant that manages to make a profit

I founded Hype Project as a response to the demand for contemporary statement houses.

On my vlog, I weekly share my experiences, knowledge and things that inspire me.

I conceived the first course in Romania about business in interior design.

Video production company specialized in vlogging, commercials and videos for YouTube, TikTok and instagram.

Since 2021, I am a TV host for Casa Magazin at Digi24.

The first #madeinRo production with and about hospitality entrepreneurs.

Soon: hospitality management group.

Behind the Truly Memorable Hospitality Experiences.

Creators of immersive enviroments designed to stimulate the senses, offering captivating escapes from the ordinary.

Turnkey restaurants

Grosu Art Studio

Turnkey restaurant businesses: the road from a good idea to a restaurant that manages to make a profit even during the pandemic passes through the Grosu Art Studio office. For 20 years, I have created successful stories for the hospitality industry, in Romania and worldwide.

I take charge of all the project phases, from market analyses, concept, interior design, menu creation, branding, launch and promotion after-launch. Do you want to open a restaurant and failure is not an option for you? Or do you already have a restaurant that badly needs an upgrade? Whatever the case, let's have lunch!

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High-end residential interior design

I founded Hype Project as a response to the demand for contemporary statement houses, with timeless design and high-end solutions, 100% custom.

The all-inclusive interior design and architecture office signs luxury residential projects all over the world, from Thailand, Russia, Romania, to USA. Are you ready for the next level of living?

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Hype Project

Lake

House

A minimalist villa opening onto Lake Siutghiol in Constanța, built from scratch and designed by Hype Project - architect Victor Grosu and architect Adrian Ianculescu. The high-end kitchen and dining furniture is from Poliform and the architectural lighting solutions from Design Radar.

Hype Project

Luxury

Townhouse

A high-end living experience in a four-level property located in Northern Bucharest. We used wood, marble, neutral colors, ceramic tiles and last-minute technologies in the bathrooms, leather in the bedrooms, fumé glass, veneer and marble in the kitchen and dining. Every detail creates a contemporary #hype luxury dwelling.

Hype Project

Neo

Penthouse

A three-level penthouse located in a high-end residence with panoramic view over Lake Floreasca, developed by One United Properties. We transposed our minimalist DNA through high-end Poliform furniture, architectural lighting and a neutral color palette. The colorful paintings add a loose and artistic touch to the project.

Breaking

NEWS

One can have fun on construction sites and in high-end restaurants’ kitchens. On my vlog, I weekly share my experiences, knowledge and things that inspire me. I speak with interesting people and successful entrepreneurs, I film in construction sites and completed interior design projects, I reveal what is behind profitable restaurants, I travel to discover novelties and trends and I unveil secrets from my job. Everything is a relaxed and casual fashion. Well, I am not going to make you laugh like Seinfeld did, but you might still be surprised.

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I conceived the first course in Romania about business in interior design. I want to teach you all you need to know to unlock the next level: from customer-seeking and a healthy communication with them to contracts, relationship with your team and suppliers, PR and marketing. IDBS classes are created for any interior architect or designer that wishes to commit to this career in a professional and, obviously, lucrative way.

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Video production company

Video production company specialized in vlogging, commercials and videos for YouTube, TikTok and instagram. With a very young team, GrosuMedia wishes to create trends, not follow them. If you wish to rock TikTok with a viral video for yourself or your brand, let somebody from generation Z do it!

DigiTv

Casa Magazin

Since 2021, I am a TV host for Casa Magazin at Digi24. The TV show is broadcast every Saturday, at 9.30 am, and offers information about interior design, furniture, product design, architects and architecture, trends, plus tips and tricks from experts in the field.

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#madeinRo

The first #madeinRo production with and about hospitality entrepreneurs. An online miniseries of 10 episodes, where we are reviewing the steps for creating a successful hospitality business, through the stories of Romanian entrepreneurs.

Do you want to associate your brand with our production and join a unique project?
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